The banality of The Man's Guide To Love

There’s this new website called “The Man’s Guide to Love” that web guru Chloe tipped me off to, and I can’t exactly pin down how I feel about it.  Jezebel is in love.  Spike TV, well, Spike has never been good at expressing its emotions.  The site’s tag line reads: real advice. man to man. seven days a week.

The strange thing is, it kind of is.

Every day, MG2L (as it will now be called) posts a new video of some guy answering the question “What’s the one piece of advice you’d give to other men on the subject of love?”  The guy answers directly to the camera, and since most of the clips have no more than one cut, the end result feels remarkably intimate.  The guys’ answers range from sweet to melancholy to chauvinistic to straight-up loving.

Generally speaking, I think this is a good thing.  Men should be encouraged to talk about love and feelings and other such nonsense freely and openly.  Any venue that promotes healthy self-reflection among men is a step in the right direction.  The question then becomes whether MG2L is a forum for self-reflection, or an echo chamber for guys to propagate stereotypes as “common sense.”  It’s too early in the site’s existence to judge for sure, but so far it doesn’t come across as a video diary out of Maxim.

For their part, the creators don’t seem especially concerned with advancing a particular agenda.  Their most recent blog post reads,

We started out thinking we would be posting on this blog a lot, but we’ve come to understand the men on the site are the real voice of the MGL.

There’s nothing subversive about the content of MG2L, and that’s fine.  If you’re looking for progressive sexual politics, start with Dan Savage and work outward from there.  If you’re looking for a simple, unchallenging way to waste some time, you could do a lot worse than MG2L.

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